The North Face is to open a new store in Liverpool
THIS month sees the opening of The North Face® store in Liverpool One, and to celebrate the high performance clothing and equipment brand’s arrival, L1 will become home to its very own The North Face® climbing wall.
On Saturday 16th April 2011, the climbing wall will be open to any fearless shoppers who wish to put their climbing skills to the test. The seven metre wall will be open from 10am until 6pm at Paradise Place, just doors away from the new The North Face® store on Paradise Street.
The North Face® climbing athletes, The Pou Brothers, will be on hand to offer their expert hints and tips plus tales of their most challenging expedition, The Hardest of The Alps. Each route on the wall will mirror a stage of this expedition and end in a prize. The best climbers of the day who complete the hardest route will win a climbing weekend for two. Other prizes will include The North Face jackets and footage of The Hardest of the Alps.
The wall will be positioned just a short walk from the new The North Face® store that is set to officially open on Thursday 14th April 2011 from 9.30 am until 8 pm.
Francesca Pozzi, VP Retail Outdoor & Action Sport, The North Face® EMEA, said “As another The North Face® owned store in the UK, this is a fantastic addition to our retail portfolio. The aim of the climbing wall and The Pou Brothers is to really showcase the brand and bring it to life. It will be a fantastic day and something the whole family can get involved in.”
Bringing the brand’s own unique mix of style and performance to Liverpool One, The North Face® is widely recognised today as the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment, footwear and accessories. Renowned for its innovation and exploration, The North Face® is also the definitive choice for elite mountaineers and serious outdoor athletes across the globe.
Pioneering technologies are a hallmark of The North Face®, as a result of the collaboration between the brand’s research, design & development team and its athlete team—the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers.
Moving forward, this unique partnership of designers and global athletes will continue to define the limits of what is possible and will embody The North Face® mission: Never Stop Exploring™.