Rab introduces Material Facts to all climbing and mountaineering kit in anticipation of increases consumers’ and retailers’ demands for accurate and honest sustainability claims about their products.
Outdoor brand Rab are taking a major step towards increasing transparency around CSR (Corporate Social Responsibility) communications with the launch of Material Facts. The programme aims to lead the way by taking into account consumers’ and retailers’ demands for accurate and honest sustainability claims about their products.
The programme has been launched to the brand’s retail partners and will be rolled out to consumers in Autumn/Winter 2023. With the launch of Material Facts, Rab calls retailers, other brands and industry stakeholders to action, and supports the European Outdoor Group’s Sustainability Data Exchange Project.
Material Facts will be available for every apparel product, and focus on disclosing (by % weight) accurate recycled material content, fluorocarbon status and production location, with more criteria to be added in the future. As Rab moves towards Net Zero emissions by 2030, they are making incremental improvements to their products. Not simply considering face fabric, but getting into the details of sewing thread and trims. Material Facts will communicate these marginal gains in an open, honest, and easy-to-understand format.
If you want more information head over to the Rab website by scanning the QR code below.